Them Arches

[RICHARD ROMEO]

Remember the little tour of the Coca-Cola museum I took a few years back 
in Hot 'lanta.  Great poster art, and a make-up of an actual soda jerk 
and station (imagine that) dispensing real cherry coke, syrup and all, 
various artistic exhibits one which has all these coke bottles in an 
aseembly line type contraction, running all over the place, a short 15 
minute film on the red giant, each couple threee minutes subtly, under 
the rose breath, whispering "We are everywhere, We are everywhere", as 
one zooms thru the pyramids at Giza, on a street in Istanbul, the 
trolleys of San Francisco, abutting the Kremlin, sucking soda in Rio, 
even in Kenya with life with the lions, the little cute lettering that'll 
rip apart your guts, forget the day no less, everyone loves coke.  Yes, 
everyone on this list should see this promo, quite effective.

The tour ended with a sample of all these concotions from other countries 
all made by coke, and they definitely push products in different markets 
(though most of the stuff tastes the same)

ala malt liquor in low-income areas.  The floor was quite sticky.  
Reality foax...

Hate to think what McD's promo film looks like

Richard Romeo

Coordinator of Cooperating Collections

The Foundation Center-NYC

212-807-2417

rromeo at fdncenter.org