Some M&D marketing facts

[KENNETH HOUGHTON]

     It's nice to see Holt credit "Internet Marketing" as a form; just hope 
     (for their sake) they mean more than fsbassociates.


______________________________ Reply Separator _________________________________
Subject: Some M&D marketing facts
Author:  Chris Sweet <csweet at gte.net> at dbnaccip
Date:    4/30/97 3:41 PM


This is taken from the flier that was enclosed in 
the box of M&D's.
     
*200,000 copy first printing
     
*$200,000 marketing budget
     
*Full color, full page ad in NYT Book Review
     
*National Radio Advertising on the CBS Radio Network
     
*National Public Radio Sponsorship
     
*Internet Marketing
     
*First Edition features debossed uncoated jackets
 with acetate wraparound
     
-chris