starbucks ruules

[Kathleen Fitzpatrick]

At 14:03 -0500 10/01/97, Roy Gordon wrote:

>Several years ago the Wall Street Journal had an article on franchising.
>Peet's, which has several Bay Area stores, was denominated a company ripe
>for national franchising that had consistently turned it down.  One of the
>arguments presented by the franchisers was: "the product [coffee] will be
>more consistent".  To which Reynolds replied: "We want to maintain quality,
>not just consistency."

Not to rain on the Peet's parade, but what of the fact that Au Bon Pain is
now serving Peet's nationwide?

K.

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Kathleen Fitzpatrick
Coordinator, Computer Division
Expository Writing Program
New York University
kqf3143 at is2.nyu.edu
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