starbucks ruules

[David Casseres]

>At 14:03 -0500 10/01/97, Roy Gordon wrote:
>
>>Several years ago the Wall Street Journal had an article on franchising.
>>Peet's, which has several Bay Area stores, was denominated a company ripe
>>for national franchising that had consistently turned it down.  One of the
>>arguments presented by the franchisers was: "the product [coffee] will be
>>more consistent".  To which Reynolds replied: "We want to maintain quality,
>>not just consistency."
>
>Not to rain on the Peet's parade, but what of the fact that Au Bon Pain is
>now serving Peet's nationwide?

That's a little different.  Peet's itself isn't really in the cuppacoffee 
business nearly so much as it is in the coffee-bean roasting and 
paraphernalia business.  Anyone can buy their beans and serve them 
nationwide.


Cheers,
David