propaganda [was Re: Vineland]

[Brett g Porter]

There was a book out last summer by a writer from one of the Philadelphia
papers, called either "The Complete Package" or "The Total Package" that had
a quick discussion on the development of commercial advertising in the US,
specifically as it relates to the development of package design [did you
know that the first can opener wasn't invented until 20 or 30 years after
the introduction of the tin can? Hmmm.]

Obviously, the material on advertising wasn't complete, being somewhat
peripheral & all, but I think the book had a bibliography...

BgP

>Vaska writes:
>>
>>A heretical squeak from Toronto: is anyone on this list familiar with the
>>rhetoric and modes of 19th-century political and commercial advertising, US
>>way?  This is a bona fide question: I myself don't know enough on the
>>subject, but my suspicion is that a great deal of contemporary US propaganda
>>techniques is home-grown stuff, actually.  Shoot me if I'm wrong.
>>
>>Vaska
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                     BgPorter at acm.org
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