the Tube in VL

Dave Monroe monroe at mpm.edu
Wed Jul 12 00:13:40 CDT 2000


Or, rather, proliferate and conquer, as there is no doubt overlap,
correlation, interaction, exchange, whatever, amongst all such "niche
audiences."  The proliferation on programs, channels, publications, media,
what have you, proliferating audiences as well.  A viewer or reader or
listener or consumer of this AND that AND the other show and ...
interpellated from every which direction, in every which way.  Get 'em
a-comin' and a'goin'.  Apparently, it's the trade off for 'diversity,"
"options," "choice" ...

Muchasmasgracias at cs.com wrote:

> millison at online-journalist.com writes:
>
> << The fragmentation of mass media audiences into smaller niche
>  audiences -- through the proliferation of TV channels, the Internet,
>  etc. -- would seem to reduce the power of advertising.  I don't think
>  this has reduced the grip of corporate-controlled media on audiences,
>  however.  >>
>
> Divide and conquer...




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