NYRB Marketing Strategy

[s~Z]

Have you received the latest junk mail from NYRB?

To subscribe one must affix a red sticker which says; "YES! I'm an
intellectual and proud of it. Start my subscription immediately." on the
return coupon.

To not subscribe one must affix a sticker which says, "NO! I don't like to
think. Send 'The Review' to someone who does."

I would love to have heard the discussion by the advertisers/marketers who
concocted that one.