NP - 'McChina'

[David Morris]

http://ap.tbo.com/ap/breaking/MGA3UWZ2KUC.html

Restaurateur Wins Right to Use 'McChina' Name for Chinese Fast-Food Chain
By Jill Lawless Associated Press Writer
Published: Nov 27, 2001

LONDON (AP) - A Chinese restaurateur won his battle Tuesday to call a chain 
of fast-food restaurants McChina, despite claims by McDonald's that the name 
infringed on its trademarks.
Frank Yuen opened his first McChina restaurant in 1991, but was prevented 
from registering the name as a trademark by a legal challenge from the 
fast-food giant.

Yuen owns two McChina restaurants near London, operating under the name 
McChina Wok Away.

On Tuesday, High Court Judge David Neuberger ruled that the name would not 
deceive or cause confusion among customers. Neuberger said McDonald's held 
the rights to a number of names beginning with Mc or Mac.

"Some of the names currently used by the opponents (McDonald's) bear titles 
of an oriental nature, including Chicken McNugget Shanghai, Oriental McRib 
and McFortune Cookie," he conceded.



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