NP? article url: Inventing "W, The Presidential Brand"

[pynchonoid]

http://www.ctheory.net/text_file.asp?pick=359

"This notion of creating several market-segmented
lines of quality products, and tying these products to
a commercial brand that represents an incumbent
President is a unique innovation in American political
life. The fact that this effort is primarily intended
as a part of a strategic assemblage, to re-elect that
President, via the techniques of "relationship
marketing" is also a novelty. And the fact that this
effort has emerged on the Internet, in the nexus
between commercial e-commerce sites and the often
acommerical political culture of the Internet, is also
of some interest. Taken as a whole, this emerging
on-line assemblage of the commercially licensed
Presidential brand of "W" is Jackson's unique
contribution to the techniques of Presidential
politics, albeit one with some very disturbing
permutations for conventional notions of
self-governance and democracy."

...enjoy!

-Doug



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