Re: VLVL2 (1) "More Is Less"

[Tim Strzechowski]

If you ask me (which, of course, you didn't), this is a classic example of a
phrase containing multiple meanings, containing *all* of what you've said.
The date in which the narrative is taking place cannot be ignored, for all
the social and political issues it connotes, and the "DoubleSpeak" aspect
structurally echoes the paradoxical slogans in Orwell.  At the same time,
the pun of the women's store name, along with the Modernism allusion, all
contribute to the deceptive complexity of the phrase.

And isn't that the nature of marketing slogans in a capitalist society
anyways?

DoubleSpeak by its nature should make the citizen/consumer think the
"obvious" while actually adhering to the hidden agenda of the market, no?



>
> > Ah, but we're talking Vineland here  ...
>
> Where the phrase is used as the punning name of a "discount store for
> larger-sized women" (4.15).
>
> best
>
>