VLVL2 (1) "More Is Less"�

[Dave Monroe]

It's easy enough to read it that way, which is why
most readers inevitably will do so.  And, hey, taht's
fine, all they did was pick up and open a book, is
all.  But it never hurts to think about these things a
little.  Well, except here, maybe.  But, again, this
is but one instance of a pervasive characteristic of
Pynchon's semiotic web-weaving (and unravelling) ...

--- jbor <jbor at bigpond.com> wrote:
>
> ... it does read quite nicely as Pynchon parodying
> the tendency for stores to adopt punning names. In
> this case the pun derives from the reversal of Mies'
> maxim, and the fact that women get "more" dress
> for "less" money.

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