VL & camp rerun nostalgia

[Malignd]

<<If we have seen the programs before, we probably are
not watching to find out what happens to familiar
characters, as we would be with first-run programs.>>

Have to agree, there; probably not.

<<Rather, we are watching familiar characters do
familiar and predictable things. >>

Likely so.  (This is great stuff.)  What else?

<<Off-network reruns can be made available at a very
low cost, and, since there is a large audience for
this inexpensive programming fare, syndication is a
major source of programming for affiliate stations,
independent stations, and cable program services.>>

Is this ...  Do people know this? 

<<Once in syndication, however, a program's original
scheduling context (as theorized by Williams and
Browne) becomes irrelevant. Reruns can be framed by
virtually any kind of program schedule and by a wide
variety of commercials.>>

Just who are these Williams and Browne characters? 
Are they famous?  And if not, why not?





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