Doug and Capitalism

[Heikki Raudaskoski]

Thanks, Paul.


Best,
Heikki

On Thu, 26 Jun 2003, Paul Mackin wrote:

>  >Doug:
>
>  >How many books have you written about how companies can use the
> Internet to elicit >desired customer behavior?
>
> Doug is talking about a book called Firebrands that he mentioned in an
> earlier post. I was curious about this and found there actually was such
> a book with Doug's name on the cover as co-author.  See
>
> http://www.amazon.com/exec/obidos/tg/detail/-/0072124490/ref=lib_rd_ss_TFCV/002-6863494-7817659?v=glance&s=books&vi=reader&img=1#reader-link
> <http://www.amazon.com/exec/obidos/tg/detail/-/0072124490/ref=lib_rd_ss_TFCV/002-6863494-7817659?v=glance&s=books&vi=reader&img=1#reader-link>
>
> However this discovery raised more questions than it answered.  Looking
> only as far as the preface,  including "why I wrote this  book," and the
> back cover, the book is obviously aimed at corporate marketing types and
> is concerned primarily if not totally with better and more efficient
> ways of leading consumers into buying increasing numbers of products
> whether they need them or not. In other words its aim is to make rich
> capitalists even richer.  What's wrong with that you may ask. Well,
> nothing is particularly wrong with it. But the question crying out for
> an answer is how could our Doug. after his association with Michael
> Moon, who is some kind of marketing guru (with an overlay of religion
> and Max Weber) and  the obvious driving force behind the book and its
> philosophy, turn so rabidly anti-capitalist?  Was it guilt or just
> somethimg Michael said?
>
> Of course the book has nothing to do with government control.
>
> P.
>
>