Internet and Social Control

[Terrance]

> 
> The princples and tactics discussed in _Firebrands_
> not only help brand managers induce customers to
> remain loyal to their brands, forsaking all others --
> they can also be used by people who'd like to counter
> the efforts of corporations to colonize and control.

Sure. But does your book set out to do this or are you now applying some
sort of double-reading or "reverse engineering" after a conversion to
anti-capitalism?