it's hasn't been a secret

[pynchonoid]

Date: Sun, 17 Sep 2000 16:52:51 -0700 
To: pynchon-l@[omitted] 
From: Doug Millison <millison@[omitted]> 
Subject: NP my book 

More than a few of you have expressed interest in the
book I was 
working on earlier this year as co-author, Firebrands:
 Building 
Brand Loyalty in the Internet Age. It's just been
published. You can 
buy it online (I provide a picture of the cover and
link to purchase 
it from an independent book store online at my home
page, 
http://www.online-journalist.com/) and it should be in
bookstores 
soon. You can read more about it in the publisher's
press release, 
which I've posted on my Web site at
http://www.online-journalist.com/FPR.html. Some
foreign language 
editions are in the works, but I'm not sure yet which
languages -- I 
do know discussions are underway about a German
translation.

Despite my best efforts, the Pynchon mentions didn't
make it through 
the final rewrite and editing process. They were a bit
of a stretch, 
of course, given the book's focus.


Date: Mon, 15 Oct 2001 13:04:07 -0700 
To: pynchon-l@[omitted] 
From: Doug Millison <millison@[omitted]> 
Subject: Re: pynchon-l-digest V2 #2152 


I applaud the effort to educate kids and instill a
humanitarian spirit.
But, in this press release Toys 'R' Us and APL seem to
have forgotten to
mention the tax deductions they're getting; more
important -- and a prime
driver behind this project, I expect -- they don't
mention the goodwill and
future business that will accrue as they use this
marketing project to
"brand" these little consumers and make them customers
for life.  This is
almost but not quite as cynical as Bush's invitation
to U.S. children to
donate $1 each  (Bush failed to make it  clear how
that will help the
Afghani children who are dying because of the U.S.
attack), although, as
far as I know, CARE is a reputable organization.
Marketing to the "7 to 17"
demographic is big business, of course, and gathering
customer information
and email addresses is a classic Internet marketing
technique - -you could
read all about it in a book I co-wrote last year
(don't worry, I got paid a
fee in advance for co-writing and editing the book,
the other guy gets the
royalties), _Firebrands:  Building Brand Loyalty in
the Internet Age_by
Michael Moon with Doug Millison.
(http://www.amazon.com/exec/obidos/ASIN/0072124490/qid=1003174501/sr=2-1/ref=sr_
2_11_1/107-8683292-4818144)

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