2004 the year They put the coca back in the cola

[pynchonoid]

Peruvian soft drink that packs a punch
Juan Forero NYT 
Thursday, June 10, 2004

[...] PUENTE PIEDRA, Peru  Amid clanging machinery and
the whiffs of steam on the factory floor, a new
company is producing a soft drink that its creators
pledge will transform this Andean country, if
successful. 

That is a big if, because while KDrink is filled with
vitamins, calcium and proteins that attract
health-conscious consumers, its most important
ingredient is coca, the much-maligned green leaf used
to make cocaine. That same leaf will provide the
drink’s kick. 

But that has not stopped the Peruvian maker, Kokka
Royal Food & Drink, from filling 200,000 of the
10-ounce, or 30-centiliter, bottles since operations
began in February. Nor has it kept Kokka Royal’s
lawyers from negotiating with health authorities in
Europe to secure import permits, which KDrink’s makers
say would convert an oddity of a concoction into a
real competitor for the world’s big-name beverages. 

"You don't get this from Gatorade," said Anselm Pi
Rambla, the Spanish investor who has spearheaded the
project. "It does not give you a high like crack
cocaine. But it does give you energy you can use."
[...] 

...continues:
http://www.iht.com/articles/524312.html


"1904 was [...] the year the American Food and Drug
people took the cocaine out of Coca-Cola, which gave
us an alcoholic and death-oriented generation of Yanks
ideally equipped to fight WWII [...]"
-Gravity's Rainbow (452)

=====
http://pynchonoid.org/


	
		
__________________________________
Do you Yahoo!?
Friends.  Fun.  Try the all-new Yahoo! Messenger.
http://messenger.yahoo.com/