bible-clutching red-state fatties

[sims]

>
>listen:  kerry, especially toward the end, ran on a straight-up 
>class platform.  he was directly addressing the concerns of the 
>rank-and-file, the lower-middle and middle working classes.  he 
>spoke directly to their economic future, to the practical concerns 
>of their lives.  that they chose to ignore him, to, as thomas frank 
>says, strike a blow against wall street by voting republican, means 
>one simple thing:  that the majority of this country is acting 
>directly against their own interests, which is to say, irrationally. 
>they are voting for 'national identity,' for america as a brand name.

Does logic sell cars?
Do rational decisions guide 'consumer' purchases?

Of course not.

Emotions, basic human drives, fears & dreams drive purchases.

The consumers purchased a presidential product which was sold to them
by sophisticated merchandisers that toyed with emotions.

voting = purchasing

Simple images which drive basic fears & emotions made shrub pres.

Logic/rationality is nice but it ain't gonna sell cars or ice cream.

Single words like Terror which the consumer then pours his own personal
bogy man into the provided mold motivate sales.  These are slick 
sales guys who know how
to close a deal.

Fear was more powerful than logic in this case.
You cannot rely on logic alone to make sense or understand human actions.

That's how I look at it from my own personal bomb shelter here in Valletta.

sims