played the P-list like a violin...

[pynchonoid]

...I think that may have been the phrase Mr Mackin
regarding the JS intervention that led to a book that
tried topiggyback M&D.  It's happening again, only
this time it's Pynchon himself, if my suspicion turns
out to be true.

Intriguing that the Penguin press person apparently
denied knowing anything about that Book Description
being posted to the book's page at Amazon -   I'm
prepared to be proven wrong, but I believe this (the
denial - or maybe she simply didn't know what somebody
else in the campaign is doing) to be just part of an
online promotional campaign designed to keep word of
mouth buzzing, some of the younger folks at the book
publishers are quite hip to so-called "viral"
marketing strategies and how to stimulate online
communities like Pynchon-l, the lit-bloggers, etc.

I'd be shocked if it turns out that somebody
penetrated Amazon.com's systems surreptitiously and
somehow hacked that Book Description onto the Untitled
New Novel page without authorization (as some folks,
including some on Pynchon-l) - that would represent a
major security failure and would be, I expect, widely
reported in the computer business press. Anybody heard
about it yet?

Bottom line,  Pynchon's publishers, with Pynchon's
permission if not active collusion,  are teasing his
core readership, and that this is building up to a
major book publishing event.  I wouldn't be surprised
if Pynchon himself speaks publicly or makes some sort
of appearance related to the book (maybe he'll crash a
Prof. Irwin Corey event) - it's a career milestone I
don't see any author being able to pass up.  

http://pynchonoid.org
"everything connects"

http://OnlineJournalist.org

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