More on the blurb brouhaha

[jd]

Well I think you need to keep in mind that the book news world
generally is obligated to keep up with this stuff...  sure, releasing
a blurb on Amazon is marketing.  Thing is, it's marketing that leaked
early.  The only difference is instead of all these articles coming
out next week (and really, when the book is coming out in December
it's not like the publishers want / need to get a week's head start)
they're coming out now.  Is the blurb marketing?  Of course!  Is the
blurb coming out a week too soon marketing?  Highly doubtful.  You can
read anything into anything though - releasing a blurb and having the
news reporting about it for a week, and just as the stories about that
would start to die off release the title and as a result get a longer
stay in ther papers, might be seen as a shrewd marketing device.  But
the very fact that it was taken down, to me, says that there was no
marketing behind it and that it was, simply, a leak.  If it wasn't it
would have stayed up - and in fact, I wouldn't be surprised is Penguin
was a little peeved about it and perhaps released the title sooner
than they had wanted to because of it.

On 7/25/06, Dave Monroe <monropolitan at yahoo.com> wrote:
> What I wanna know is, given, e.g., ...
>
> http://www.thewavemag.com/pagegen.php?pagename=article&articleid=22646
>
> http://www.thewavemag.com/pagegen.php?pagename=article&articleid=22122
>
> What would, say, Turkish Gravity's Rainbow or Turkish
> Crying of Lot 49 or Turkish Mason & Dixon entail?
>
> --- John Carvill <JCarvill at algsoftware.com> wrote:
> >
> >http://www.turkishdailynews.com.tr/article.php?enewsid=49568
> >
> > you've really hit the jackpot in publicity terms
> > when you make the Turkish Daily News!
>
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