More on the blurb brouhahahahahahahahahha

[Carvill John]

>Marketing 101. Product branding.

>the staged controversy of the "now you see it, now you don't" blurb

Ohmigod! He's *still* at it. First it was a hoax blurb ('obviously' not 
written by Pynchon), now it's a publicity stunt.

This is ridiculous. Does anyone honsetly think Pynchon was involved in 
'staging' the blurb? I assume not. So that leaves the possibility that the 
publisher deliberately gave Amazon the go-ahead to post the blurb, then 
withdrew (and denied all knowledge), then put it back up again? That simply 
isn't credible, it's like some sort of undergraduate prank. Also I don't 
think it would be very effective. Yeah, there has been a ripple of online 
interest, mostly the same AP story getting picked up and with very few sites 
having anything new to add, with the exception of Slate. In any case the 
book isn't out until December, does anyone think this 'stunt' will generate 
enough interest to sustain the PR campaign until then? Please.