ATD marketing

[jd]

http://www.ottosell.de/pynchon/playboy.htm

would this be the complete text of the playboy japan bit?

On 7/26/06, pynchonoid <pynchonoid at yahoo.com> wrote:
> Maybe Quail's insider friends know the details for
> Pynchon's new novel, but it's not uncommon for
> publishers to begin planning and executing a marketing
> (includes public relations and other promotional
> activities) plan for a book many months in advance of
> its publication, just as they begin to take orders
> from distributors and booksellers in advance.  So,
> while the buzz from these first events in ATD's
> marketing program probabably won't last all the way to
> December, they've certainly got the momentum moving,
> quite a few journalists are now involved in the new
> book's story and are likely to watch for further
> interesting developments from the wacky blog-o-sphere
> and online Pynchon cults - they prepare the way for
> more coverage of the next events in the roll-out.
>
> Maybe it's my imagination, but there seems to be a
> whiff of disapproval of overt marketing tactics for
> Pynchon's book, as if the art is somehow tainted by
> the commerce of the actual object itself, which raises
> a host of interesting issues that have been addressed
> by more able thinkers than myself. This "disapproval"
> (if that is the correct word) is of a piece, seems to
> me, with the kind of Pynchon reader who does make of
> TRP a sort of cult figure, readers who perpetuate the
> myth of the "reclusive" Pynchon (in the face of
> reports that, contrary to the received notion, he
> leads a normal social life, responds to reporters when
> he's interested in doing so as with Hajdu and Playboy
> Japan, mingles with folks who make hit TV shows,
> etc.), who attribute the power of his writing to drugs
> rather than hard work and genius,  who otherwise treat
> him as an idealized Artist who has somehow managed to
> avoid all the pitfalls of celebrity and enmeshment in
> tawdry commercial activities, and so on - instead of
> accepting him as a complex, multifaceted human being
> and artist who doesn't fit easily into that sort of
> box of expectations.
>
> http://pynchonoid.org
> "everything connects"
>
> http://OnlineJournalist.org
>
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