Pynchon book will sell itself (Radio)

[Ya Sam]

Pulitzer Prize-winning novelist Thomas Pynchon won't be doing any publicity 
for his first book in nine years, but marketing "Against the Day" should be 
no problem. Lisa Napoli explains.


TEXT OF STORY

SCOTT JAGOW: Tomorrow, the Pulitzer Prize winning novelist Thomas Pynchon 
comes out with his first book in nine years. Pynchon is famously media shy. 
Lisa Napoli has more.


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LISA NAPOLI: You might think it's hard to promote a book whose author 
refuses to do any sort of publicity whatsoever.

Tracy Locke of the Penguin Press says when it comes to the elusive Thomas 
Pynchon, the mysteriousness works.
TRACY LOCKE: There is no challenge whatsoever in trying to promote Pynchon. 
This book will be everywhere.
Locke says she's seeing advance sales for Pynchon usually reserved for 
commercial bestsellers.

Literary agent Ted Weinstein says buzz and bucks are unusual for literary 
fiction.
TED WEINSTEIN: In book publishing the rule is you need an author to be their 
own publicity and promotions machine.
Pynchon's last novel "Mason and Dixon" sold out its first run of 175,000 
copies in six weeks.

In Los Angeles, I'm Lisa Napoli for Marketplace.

http://marketplace.publicradio.org/shows/2006/11/20/AM200611206.html

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