what else is missing from the ATD marketing program?

Thu Oct 12 20:25:20 CDT 2006

where this could lead, since history repeats itself:
okay, 1st, Thomas Pynchon in an alley holding cardboard signs "Single up all lines..."
then, a Book TV channel, call it BTV
Book DJ's, obviously to be called BJ's
then, the BTV channel stops showing book videos, substituting inane programming instead


> -----Original Message-----
> From: pynchonoid [mailto:pynchonoid at yahoo.com]
> Sent: Friday, October 13, 2006 12:00 AM
> To: 'Pynchon-L'
> Subject: what else is missing from the ATD marketing program?
> 
> Book Videos: Where Did They Come From?
> October 09, 2006
> By Kimberly Maul
> 
> <http://www.thebookstandard.com/bookstandard/news/hollywood/article_display.jsp?vnu_content_id=1003222727>
> 
> As purveyors of book videos, The Book Standard has
> seen it all, including many different theories to the
> origins of this developing trend. As we prepare to
> launch a book-video focused blog, its time to get the
> dirt on book videos and prepare to learn even more.
> 
> In 2000, Derek Armstrong, author and publisher of
> Kunati Book Publishers, developed the idea for a book
> video while he was working at Persona Corp., which
> worked on marketing plans including movie trailers.
> Armstrong wanted to promote his book idea, Song of
> Montségur, which he was pitching to agents and while
> the book has yet to be publishedit is coming out from
> Kunati as The Last Troubadour in 2007the idea of book
> videos stuck with him.
> 
> 
> It was the first time it was done for a book,
> Armstrong told The Book Standard, about his video for
> Song of Montségur, which was re-made in 2001, but of
> course the credit goes to the movie industry. I guess
> it was our idea to borrow a good idea from them. What
> we noticed was a massive a growing swell of internet
> traffic to the right after the launch. Its the
> ultimate viral marketing vehicle.
> 
> In 2002, Circle of Seven Productions coined the term
> book trailers and started producing detailed videos
> that allow consumers to get a feel for what the book
> is about through a visual synopsis, rather than just
> looking at the book cover, said Sheila Clover English,
> CEO of COS Productions.
> 
> I couldnt find anyone else doing them, English told
> The Book Standard. If there were, there wasnt a lot
> of fanfare. The initial reaction was very
> conservative. There was no market for book videos, so
> we tried what we could to create a market as we
> continued to grow our business.
> 
> Other companies have since come into the space,
> including, VidLit, the company founded in 2004 by Liz
> Dubelman, which sticks with flash animation and
> voice-overs in order to keep the story more in the
> readers imagination. VidLit, which is now run by
> Dubelman and Paca Thomas, took off when the video for
> Yiddish With Dick and Jane, by Ellis Weiner and
> Barbara Davilman, garnered so much attention that it
> caught the eye of the publisher of the original Dick
> and Jane books, who filed a lawsuit.
> 
> We try very hard to make VidLits different from movie
> trailers or television promotions, Dubelman said. We
> never show a character unless the author does, because
> reading is a collaboration between the authors
> imagination and the readers imagination. We wouldnt
> want to take away from the magic of reading.
> 
> ExpandedBooks, one of the more recently-founded book
> video production companies, focuses on author
> interviews, giving viewers a glimpse into the authors
> process and ideas for writing a book.
> 
> To us, a book video is a catch-all term that can be
> used to describe any one of numerous types of videos,
> Skye Van Raalte-Herzog, producer of ExpandedBooks,
> told The Book Standard. Specific book videos such as
> book trailers and viral videos portray an original,
> vivid and memorable introduction to the book, while
> book video interviews are more in-depth and offer a
> portrait of the book and the author. There are other
> types of book videos as well that portray
> dramatizations and others that closely resemble ads.
> 
> ExpandedBooks, which was founded in 2005, started out
> to promote the coffee table book for the hit
> television show Friends. Todd Stevens, executive
> producer, was a producer for the show and thought of
> using video to promote the book. James Michael Tyler,
> the actor who was Gunther on the show, is also
> involved with ExpandedBooks as a producer and host for
> the videos.
> 
> Other companies focusing on producing videos of author
> interviews include BookWrap Central and Book-Byte.com.
> Companies like Book Shorts produce short films,
> animations and interactive media that capture the
> spirit of a book in moving images, according to its
> website. Authors also produce their own videos, like
> Stephen Cannell, whose daughter interviews him with
> questions readers submit on his website.
> 
> In early 2006, The Book Standard held the 2006 Book
> Video Awards, in which film students from around the
> country competed to create videos for three new books
> from Bantam Dell, Richard Doetschs The Thieves of
> Heaven, Cody McFadyens Shadow Man and Alex Masters
> Stuart: A Life Backwards. This event got mainstream
> media interested in book videos, with articles in USA
> Today, Newsweek, The Hollywood Reporter, Publishers
> Weekly and Backstage all discussing the new marketing
> technique. This fall, The Book Standard is going back
> for rounds two and three, which will feature videos
> for teen and picture books.
> 
> Book video contests, debating the pros and cons of
> various types of book videos and learning more about
> behind-the-scenes of book video production are some of
> the topics well be discussing on the new blog, Book
> Trailerpark. Covering internet marketing plans, with a
> focus on video content, even the smallest-budgeted
> book videos can make a home in the Book Trailerpark. 
> 
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