AtD teasers and a spoiler

[David Morris]

I didn't say that a seal should portray a function of the business,
just that it be something recognizable.  A simple orange square fit
that role, especially if it and the company are both "orange."  What
I'm arguing for is the EMBLEMATIC aspect of a seal (as opposed to the
authenticating role):

The use of seals with emblematic designs antedates the development of
the escutcheon and is therefore important in the history of heraldry.
Edward the Confessor was the first English king to adopt a Great Seal
for the kingdom. Heraldic or emblematic seals are in wide use by
national, state, and local authorities, by institutions of all kinds,
and in the certification of legal documents. A committee was appointed
by the Continental Congress on July 4, 1776, to prepare a device for
the Great Seal of the United States (see United States, Great Seal of
the).

http://www.factmonster.com/ce6/ent/A0844193.html


On 10/31/06, Martin Hinks <waste at pynchon.net> wrote:
> Well, just because the symbol for the "brand" doesn't give away what it is does not necessarily mean it has failed. Who'd guess that Orange were a telecommunications company solely from the orange square that is their logo?
>
> Besides, a seal is not there to establish a brand, it is for the recipient of a communication to be able to identify the sender and to do that, they'd need to know the sender in the first place...
>
> Muted post horns anyone?