ATD: cover: "seal"

pynchonoid pynchonoid at yahoo.com
Tue Oct 31 09:28:37 CST 2006


If mountains (as I suggested here when we first got a
peek at the seal) - the Himalayas maybe - home of the
Ascended Masters (or whatever it was that the Occult
Revival Theosophists called their spiritual fascist
overlords, and later repository of Nazi UFO bases &
etc.

Having written a book about brands (Firebrands: 
Building Brand Loyalty in the Internet Age by Michael
Moon and Doug Millison), may I suggest that a brand
may be seen to represent the totality of what a
customer or prospective customer thinks and, more
importnat, feels about a company, based on past
experience, thus incorporating the relationship
between customer and brand producer, thus expanding
the notion of a brand beyond logo and other graphical
corporate identity elements.
 


 
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