even more fanciful - the serif-chopper

[David Morris]

Speaking of Helvitica, I just stumbled upon this documentary on this
very type face:

http://www.helveticafilm.com/index.html

Helvetica is a feature-length independent film about typography,
graphic design and global visual culture. It looks at the
proliferation of one typeface (which is celebrating its 50th birthday
this year) as part of a larger conversation about the way type affects
our lives. Helvetica will begin screening at film festivals worldwide
starting in March, followed by cinema screenings across the US and
Europe, and the DVD release.

On 1/26/07, David Morris <fqmorris at gmail.com> wrote:
> Sans Seraph fonts are the favorites (if not the invention) of Late
> Modernists.  The classic/universal modern font being Helvetica Medium.
>  Its abstraction to the point of being without flourish, neutral, and
> thus Universal of International is the attraction.  But it is also
> generally acknowledged to be less legible, especially in columns of
> text.
>
> http://www.myfonts.com/fonts/linotype/helvetica/#stylelist
>
> So I'd say the projection of the front-most font to the other two is
> through time, from the past to the future.
>
> David Morris
>
> On 1/26/07, mikebailey at speakeasy.net <mikebailey at speakeasy.net> wrote:
> > I'll probably kick myself for excess prolixity in the AM, but...
> >
> > ok, the 2 reflections on the cover are sans-serif, and the bold origin
> > letters have serifs -- indicating maybe they are projected through some
> > kind of serif-chopper
> >
> > ...now if the serifs represent the knurled brass intricacies of the
> > Victorian Age, I was initially thinking of the harsh, aether-less conditions
> > of the 20th Century as chopping off the serifs with their cold, machine-like
> > efficiency - but what if the aether itself is the dangerous possibility, and
> > the convenience of its offered explanation leads to the reductive
> > assumptions that strip letters of serifs, lives of grace, children of sleep?
> >
> > better not get started on what if Pynchon is really a Straussian?
> > I'd have to raise my opinion of Strauss for one thing (-;
> >
> >
> >
> >
> >
>