even more fanciful - the serif-chopper

[w8yle at fuse.net]

Actually not identical. They're two different fonts. The front (black) version is somewhat more extended (the letterforms stretched along the horizontal) and there are some slight design differences--the M in Thomas has sloping vertical strokes in the palest sans serif version, and doesn't in the black one. It's difficult to identify a font by looking only at the caps, especially with sans serifs, but the sloping M is one of the distinctive features of a typeface called, appropriately, Futura.

I think the question here is how much of this typography is meant to be illustrative of the text and how much is just designer's fancy. Having worked with a few art directors in my time, I don't think I would parse the thing too fine.

D.C.



---- David Morris <fqmorris at gmail.com> wrote: 
> This is true.  So the "real" title is sans-serif and is projected into
> two more titles, the second with serifs and the third maybe identical
> to the original.  Iceland spar projecting into two different
> dimension/time.
> 
> On 1/29/07, Don Corathers <w8yle at fuse.net> wrote:
> > Actually, the black version of the title block is sans serif. The first refraction (or shadow) is a serif display font, and the second refraction is another, different, sans serif.