Iceland, sparring....just misc.

[Mark Kohut]

Iceland is experiencing a reading and publishing boom, according to Iceland Review, which expressed amazement at "how much is published in this country of a mere 300,000 souls who seem to spend their evenings and weekends writing poems, novels, cook books and biographies. Very few get rich from their penmanship. Why? Because a bestselling book in this country will sell perhaps 8,000 to 12,000 copies."

The Association of Publishers' most recent Journal of Books lists 800 titles published this year, compared to 392 in 1997. Iceland Review noted that "publishers have in recent years found a way to reverse the reading habits of the nation. They have increasingly started to publish popular books in paperback versions, which are popular among the younger generation. . . . The ever-expanding tourist market is also lucrative and has opened a new market for photographic books about Iceland and souvenirs in the form of translated books."


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