ATDTDA (17): flapjack emporium (464.5)

[Tim Strzechowski]

"Around the middle of the third shift, Frank went for some breakfast at the flapjack emporium up the street ..." (p. 464).


Pynchon having some fun here with the International House of Pancakes (IHOP), methinks.
 
[...] In North America, flapjack is another term for a thin pancake that is not only crispy, but slightly chewy as well. A largely defining attribute of a flapjack is its large diameter, commonly measuring 12" or more. [...]
 
http://en.wikipedia.org/wiki/Flapjack
 
http://www.cooks.com/rec/search/0,1-0,flapjacks,FF.html
 

Emporium is a Latin term for a department store and for marketplaces or trading centers in ancient cities. 
 
http://en.wikipedia.org/wiki/Emporium
 

And lookit what this MySpace dude is readin':
 
http://tinyurl.com/yspds7