Dr Videovich

[David Morris]

The year was 1979. Cable television had just broken the big three
television networks' stranglehold in America when Jaime Davidovich
began appearing on boob tubes across New York City.

Appearing every week on "The Live! Show," Davidovich developed the
character Dr. Videovich, a satirical television psychologist who
claimed to treat TV addiction. The show featured fake advertisements
for Videovich's treatments and products as well as "interviews" with
guests—some real, others the product of Davidovich's absurd sense of
humor.

What emerged was a regular broadcast of Davidovich's video art, which
the Argentina-born artist began developing in the late 1960s.

Nearly twenty years later, Davidovich is exhibiting this retrospective
of some of the highs and lows of this strange chapter of television
history at London's Seventeen Gallery.

Get a taste of Davidovich's video art from that era from this
90-second YouTube clip.

http://www.youtube.com/watch?v=mtVks20uQdw

http://www.youtube.com/watch?v=KMzEB2R3SQ8