Ch 15

[Henry Musikar]

A cousin of mine and I both remember pretty much every jingle that we heard
as children, which is not altogether pleasant.  Neither one of us made any
attempt to memorize them.

In retrospect, my favorite jingle campaign was "You can take Salem out of
the country, but... you can't take the country out of Salem."  After
everyone had heard it enough times that they knew it well, they sang "You
can take Salem out of the country, but..." paused, and then rang a bell,
ding!  That made the internal singing of the jingle even stronger!
Brilliant!

When you say "Bud..."

Henry Musikar
http://astore.amazon.com/tdcoccamsaxe-20/ 
http://tinyurl.com/342april09/ 

-----Original Message-----
From: Paul Mackin

----- Original Message ----- 
From: "Robin Landseadel" 

> In any case, different people respond to music in different ways. My 
> point would be that music can work on people-particularly in Film and 
> esp. TV-in a way that bypasses the conscious mind. "Just throw in a  oboe 
> theme, you're supposed be getting people to cry here."

I find Robin's posts on music interesting in their entirity but I picked the

above sentences as specifically relevant to Huxley.

Huxley wanted to demonstrate that what he had much earlier predicted in 
Brave New World had now come to pass.

One feature of the new order was the extensive use of appeals to the 
unconscious as a means of manipulating  the populace.

Subliminal messaging.

The Jingle.

P.