"In France as elsewhere, McLuhan was simultaneously a revolutionary, a reactionary, a prophet and an impostor. " McLuhan and Baudrillard: the masters of implosion By Gary Genosko Page 85 http://books.google.com/books?id=w02xf6OpiTUC&dq=McLuhan+%2B+France&source=gbs_navlinks_s 40 million Frenchmen can't be wrong.