re IVIV (0) Markteting Video transcript

[Mark Kohut]

Knowing the way most publishing houses treat 'name' authors, it is even likely that the 'marketing team" simply asked/okayed that it--something--be done...."Hey, a short narrated video about the book's setting"....
especially since it was outsourced.

Pynchon, through Ms. Jackson and that production company, did it their way
and Penguin simply listened and okayed it. 

Which is to say: I think Melanie and P mostly 'created' it as they wanted.
We know she is dogged on 'controlling'--in the right sense---what is done.

MJ to Penguin. "I want TRP to write the jacket copy" : "How many words for the jacket copy?" 

Then, P turns them in. 

I'd suggest the same for this video. NOBODY in marketing inside most houses
will come up with that play on time--and that terrif 'personal' ending---of the video. 

--- On Mon, 8/17/09, Doug Millison <dougmillison at comcast.net> wrote:

> From: Doug Millison <dougmillison at comcast.net>
> Subject: re IVIV (0) Markteting Video transcript
> To: pynchon-l at waste.org
> Date: Monday, August 17, 2009, 9:39 AM
> Thanks, Tore!
> 
> >  IVIV (0) Video transcript
> 
> I don't believe this is a casual effort at all.  A
> media firm was hired to help create the video, it was
> funded, developed, rehearsed, recorded.
> 
> I expect that some care was taken with the wording of the
> piece, to make sure it hit some minimal number of "talking
> points" that the book's marketing team would hope for, but I
> would suspect that Pynchon also took advantage of the
> opportunity to say what he wanted to say to his audience.
> 
> I'm guessing Pynchon liked his voiceover appearance on The
> Simpsons and wanted more.
> 
> Cool that he managed to do it in a way that didn't put
> "Pynchon Sells Out" in your face. Instead, we got a mystery
> to unravel:  him, or not?
> 
> Pynchon:
> 
> If you're driving south from LA International it should
> take no more than
> a hit or two off of your favorite brand of cigarette before
> you're right
> here, in Gordita Beach, California. Well, no, actually,
> this used to be
> the beach. Later on, all this is gonna go highrise,
> high-rent, high
> intensity. But right now, back in 1970, what it is is just
> HIGH. An
> ounce of Mexican Commercial should run you no more than ten
> dollars
> – that’s with the seeds and stems, of course. The
> neighbors here run
> mostly to surfers and dopers and stewardesses, or, more
> correctly I
> guess, stewardii, who live in Gordita coz it’s close to
> the airport
> and tend to hang out between flights in the bars up and
> down the street;
> so pretty much every night here is party night.
> 
> Oh, my name, uh, my name’s Doc and I’m a private
> gumshoe, or nowadays more
> like gumsandal. I used to work the traditional Hollywood
> type of PI gigs,
> setting up drug busts for parties and divorce cases, or
> helping the cops
> out with their many shakedown schemes and so forth, but
> since I moved out
> here to the beach, I’ve been more into the smaller
> tickets – less karmic
> hassle, less guilt-tripping. Which doesn’t bring in that
> much money,
> sometimes none at all. Sometimes it’s even me that ends
> up paying the
> tab, whether it’s in cash or something heavier; and
> that’s – you know,
> it’s groovy; or, I guess it WAS groovy, 'till, one night
> my ex-old lady
> shows up with a story about her boyfriend, or, actually,
> older guy-friend
> and his wife, her boyfriend. At that point it gets sorta
> peculiar....
> 
> M-maybe you’ll just wanna read the book: I-Inherent Vice,
> Penguin Press.
> 27.95 – 27.95?! Really? That used to be, like, three
> weeks of groceries, man.
> What year is this again?
>