IVIV (1) The Straightworld Persuasion

[Dave Monroe]

On Mon, Aug 24, 2009 at 2:52 PM, Dave Monroe<against.the.dave at gmail.com> wrote:

> "'Gentlemen of the straightworld persuasion,' he beamed." (IV, Ch.1, p. 2)

makeup supposed to look like no makeup or whatever ...

The "natural look" was popular during the 1970s. Ads told woman that
makeup was invisible, "the makeup that is and isn't." Another ad sez
"It looks so convincing you'd swear it isn't makeup." (See: Disco
Divas: women and popular culture in the 1970s by Sherrie A. Inness,
page 21)

http://inherent-vice.pynchonwiki.com/wiki/index.php?title=Chapter_1#Page_2

http://books.google.com/books?id=oNaXkUvTztUC&pg=PA20