VL-IV Un-Pop culture: co-optation

[Mark Kohut]

Robert wrote:
"Thomas Frank, better known for writing What's The Matter With Kansas, wrote
an earlier book called The Conquest Of Cool in which he argued, if I recall
it correctly, that it was not that business co-opted and commodified the
counterculture, but rather more of a dialectic, as explained in the excerpt
here:"

EXACTLY Pynchon in Vineland, imho, as I now change my vote.