The Emperor's New Clothes (Spellin in the Alphabet Juice of Love's Brown Body)

[Dave Williams]

A look at Wallace Stevens by McLuhan

And out of what one sees and hears and out
Of what one feels, who could have thought to make
So many selves, so many sensuous worlds,
As if the air, the mid-day air, was swarming
With the metaphysical changes that occur,
Merely in living as and where we live.
He indicates that the slightest shift in the level of visual intensity produces a subtle modulation in our sense of ourselves, both private and corporate. Since technologies are extensions of our own physiology, they result in new programs of an environmental kind.

http://www.npr.org/templates/story/story.php?storyId=95954883