Misc. Narcissus myth

[Mark Kohut]

McLuhan interprets the Narcissus myth this way: 
not that he fell in love with himself but with a technological
extension of himself (in that mirror)
 
This is what all our technology is like, he sez, from writing thru
whatever. 
 
From Chap 4, The Gadget Lover we read "one of the merits
of motivation research has been the revelation of man's sex
relation to the motorcar."