seems latest Mad Men featured TCofL49.....

[Mark Kohut]

'Mad Men,' A Conversation (Season 5, Episode 8)
Wall Street Journal (blog)
From a brief, almost subliminal, glimpse of the cover, the book appears to be “The Crying of Lot 49,” Thomas Pynchon's complex 1966 postmodern novel. That flash sets the tone for this week's episode. I've never been a fan of Pynchon, but – my memory ...
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'Mad Men': An affair, and a resignation, to remember
Washington Post (blog)
and reading Thomas Pynchon's “The Crying of Lot 49” (classic introspective, borderline suicidal person move, and a relevant detail since it's about a woman dealing with her deceased former lover's estate). On top of everything else, the installment was ...
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Mad Men Watch: Phone Booths and Lies
TIME
This week's episode opened with Pete reading Thomas Pynchon's The Crying of Lot 49 on the train. Even though it was Pynchon's shortest novel, it's pretty heavy reading for a commute, especially for a man who exchanged a wedding present for a .22 ...
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