seems latest Mad Men featured TCofL49.....

[rich]

I think the episode was supposed to be fall 1966 as most of the
characters are wearing rain coats not winter coats. Revolver was
released in late summer of that year.

I think it fits in well with the overarching theme (in the episode and
in this season tho not tied specifically with the novel) of imminent
massive cultural shifts (exemplified by Oedipa) that Don is starting
to have an uncomfortable feeling that he's losing his sense of what's
happening outside on the street a knowledge which of course feeds into
what he does and why he's good at it. that doesn't appear to be
sustainable for him. his young wife was helping but she's off on our
own thing now which troubles him.

rich

On Tue, May 8, 2012 at 11:12 AM, Paul Mackin <mackin.paul at verizon.net> wrote:
> On 5/7/2012 8:45 PM, Tom Beshear wrote:
>>
>> We know Pete had ambitions to write -- which never came to much -- for
>> lots of reasons it makes sense he would read CofL49.
>
>
> It'd have been fun to imagine Lot 49 as a trend setting must read for Mad
> Avenue, but Tom's explanation is more plausible. Pete doesn't function at
> the creative end of things at the agency. That's Don's responsibility and
> his genius ideas just seem to be innate in his own troubled soul.
>
> Also, I didn't know, as Rich pointed out, that the time was '67. Thought it
> was later in the decade when the book had gained more of a mass audience.
>  But that wouldn't have stopped literary aspirant Pete from knowing about
> it.
>
> Of course, in the final analysis, does it really make sense that the book's
> presence really had anything to do with story development. More likely the
> director likes Pynchon, or maybe even the prop man, who lovingly placed the
> volume into Pete's hand as filming was about to start--possibly relating to
> the Pyncher's birthday or Pynchon reading day as Paul N. put forward.
>
> P