Theme Songs & Binge-watching, from VL to Pynchon's New Novel?

[Fiona Shnapple]

The Golden Age of TV Theme Songs In the age of binge-viewing, it's more
important than ever that a show's theme music be engineered to reward
multiple plays

By STEVE KNOPPER




The rise of binge-watching has played a significant role in the evolution
of television theme songs. In earlier days, the songs were a form of
preshow narration, setting up for new viewers the premises of shows like
"Mister Ed," "The Addams Family" and "The Beverly Hillbillies." As the
songs evolved, they became beloved—viewers of a certain age have a
Pavlovian habit of saying, "Book 'em, Danno," upon hearing the Ventures'
"Hawaii Five-O" theme, for example. "For me, these are almost like folk
songs," says Sean Callery, an Emmy Award-winning composer who wrote the
scores for "Homeland," "24" and others. "Most everybody knows the licks to
'The Simpsons' or 'Star Trek.' "

http://online.wsj.com/article/SB10001424052702303464504579107463540446986.html
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