IMO Gibson ain't Pynchon by a long shot

[Monte Davis]

JT> [Gibson is] overly obsessed with fashion to the point of seeing fashion
sense as a kind of moral force and profound insight.

The same mental and social processes of emulation, alignment, evaluation -- 

"What are those around me doing?"
"What confers approval and status, what is deprecated?"
"What explains the discrepancies between the 'is' I see and the 'ought' I'm
taught?"

are at work in the oldest Deep Moral Forces and the most transient fashion.
To say "religion, philosophy and psychology are about eternal verities;
marketing and advertising are about market-driven trivia" is to blind
oneself with idealism -- and in my experience, to make oneself more rather
than less easily manipulated by the latter. 

-
Pynchon-l / http://www.waste.org/mail/?list=pynchon-l