Rich, Chocolaty Goodness

[Dave Monroe]

"I know this phrase plays a role in Thomas Pynchon's 1966 novel The
Crying of Lot 49. I was wondering if it had appeared in advertising
before then...."

[...]

http://boards.straightdope.com/sdmb/showthread.php?t=658342

"It's like I have a separate channel for each one," Mucho said,
excited, "and if I need more I just expand. Add on what I need. I
don't know how it works, but lately I can do it with people talking
too. Say 'rich, chocolaty goodness.'" "Rich, chocolaty, goodness,"
said Oedipa. "Yes," said Mucho, and fell silent. "Well, what?" Oedipa
asked after a couple minutes, with an edge to her voice. "I noticed it
the other night hearing Rabbit do a commercial. No matter who's
talking, the different power spectra are the same, give or take a
small percentage. So you and Rabbit have something in common now. More
than that. Everybody who says the same words is the same person if the
spectra are the same only they happen differently in time, you dig?
But the time is arbitrary. You pick your zero point anywhere you want,
that way you can shuffle each person's time line sideways till they
all coincide. Then you'd have this big, God, maybe a couple hundred
million chorus saying 'rich, chocolaty goodness' together, and it
would all be the same voice."

http://genius.com/Thomas-pynchon-the-crying-of-lot-49-chapter-5-annotated

"Rich, Chocolaty Goodness"

http://www.swarthmore.edu/Humanities/pschmid1/array/Gnarl3/chocolaty.html
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Pynchon-l / http://www.waste.org/mail/?list=pynchon-l