The Propaganda of Pantone

[Mark Kohut]

Ah,  Yeah it is.The Blue Iris of new reads.....Gibson sees (he should have
a wiki made for him) ......Pynchon would surely be working those color
names but yes, your last line is some fine line.
Big Colour    what a thing. .....

Thanks.

PS. Such reminds me that I have always wanted to read Goethe's famous and
influential Theory of Colours but instead only have the summary remarks:

In 1810, Goethe published his *Theory of Colours
<https://en.wikipedia.org/wiki/Theory_of_Colours>*, which he considered his
most important work. In it, he contentiously characterized color as arising
from the dynamic interplay of light and darkness through the mediation of a
turbid medium.[37] <https://en.wikipedia.org/wiki/Goethe#cite_note-37> In
1816, Schopenhauer <https://en.wikipedia.org/wiki/Arthur_Schopenhauer> went
on to develop his own theory in *On Vision and Colors
<https://en.wikipedia.org/wiki/On_Vision_and_Colors>* based on the
observations supplied in Goethe's book. After being translated into English
by Charles Eastlake <https://en.wikipedia.org/wiki/Charles_Lock_Eastlake> in
1840, his theory became widely adopted by the art world, most notably J. M. W.
Turner <https://en.wikipedia.org/wiki/J._M._W._Turner>.[38]
<https://en.wikipedia.org/wiki/Goethe#cite_note-38>Goethe's work also
inspired the philosopher Ludwig Wittgenstein
<https://en.wikipedia.org/wiki/Ludwig_Wittgenstein>, to write his *Remarks
on Colour <https://en.wikipedia.org/wiki/Remarks_on_Colour>*. Goethe was
vehemently opposed to Newton's
<https://en.wikipedia.org/wiki/Isaac_Newton> analytic
treatment of color, engaging instead in compiling a comprehensive *rational
description* of a wide variety of color phenomena. Although the accuracy of
Goethe's observations does not admit a great deal of criticism, his
theory's failure to demonstrate significant predictive validity eventually
rendered it scientifically irrelevant[*citation needed
<https://en.wikipedia.org/wiki/Wikipedia:Citation_needed>*]. Goethe was,
however, the first to systematically study the physiological effects of
color, and his observations on the effect of opposed colors led him to a
symmetric arrangement of his color wheel, 'for the colors diametrically
opposed to each other... are those which reciprocally evoke each other in
the eye. (Goethe, *Theory of Colours
<http://theoryofcolor.org/Physiological+Colours#par50>*, 1810).[39]
<https://en.wikipedia.org/wiki/Goethe#cite_note-39> In this, he
anticipated Ewald
Hering <https://en.wikipedia.org/wiki/Ewald_Hering>'s opponent color theory
<https://en.wikipedia.org/wiki/Opponent_process> (1872).[40]
<https://en.wikipedia.org/wiki/Goethe#cite_note-40>

On Fri, Mar 4, 2016 at 6:34 AM, John Bailey <sundayjb at gmail.com> wrote:

> This is one of the most interesting reads I've had in ages. Dissecting
> the "colour-industrial-complex" and how the 2016 'colour of the year'
> co-opts a fascinating subcultural aesthetic I didn't know I knew until
> I read this. Radical softness and very post-ironic emotional
> expressiveness as political strategy, punched in the guts by Big
> Colour.
>
>
> http://www.lokidesign.net/journal/2016/2/22/the-propaganda-of-pantone-colour-and-subcultural-sublimation
> -
> Pynchon-l / http://www.waste.org/mail/?list=pynchon-l
>
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