BtZ42 p.14 But the Firm is patient,

[Mark Kohut]

committed to the Long Run as They are.

"in the long run, we are all dead"....J.M Keynes

http://www.slate.com/blogs/moneybox/2013/05/07/keynes_in_the_long_run_we_are_all_dead.html


Capitalizing Long Run here is a sure tipoff allusion, I would think. But we
haven't yet
talked about THAT quality of capitalization here, soon (enough) to ripen to
THE style of *Mason & Dixon.*

We know easily why he does it with They and Them and The Firm, I think, but
why are other
terms chosen. [They and Them and The Firm get reified so abstractly but
perfectly this way, right?]
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