BE Reread. Chap 3. Horst. and Maxine.

[Neal Fultz]

> Horst is middle American emotionally repressed guy. Horst is not NYC.
> Horst has a commodities gift, grain elevators driving America's needs since
> Always.  And that it, America, parties when it can as he does.
> Entertainment America; Entertaining Ourselves
> to Death as one popular book had it.

I think it was "Amusing Ourselves to Death "by Neil Postman -   who
was Media Studies at NYU, not so far off from "Pop Culture Studies" at
CUNY like Heidi.