BEg2 chapter 5 Dr Zizmor

[Michael Bailey]

“…the people who Photoshopped Dr. Zizmor.”
  “What, the babyface dermatologist in the subway?”
   “Otherworldly, right? First-rate work, the clarity, the glow?””


A real person (now retired)

https://champ.gothamist.com/champ/gothamist/news/thank-you-dr-zizmor-famed-subway-ad-dermatologist-retires


“ He also said, "I ride the subway all the time. And when I ride the
subway, I never see my poster. Like, let's say when I want to show my wife
the new poster and they say it's in one out of every five cars. And car
after car after car, it's not there. I mean, I have people working who tell
me it's there. I see them occasionally, but really just occasionally. When
I see the posters, no one recognizes me. But I try not to sit under the
poster." His wife pointed out, "[Riders] would notice that's he's
relatively older," which Zizmor explained, "It's a 25-year-old picture.
It's hard to do transparency, the color always comes out wrong. So that's
why we use a 25-year-old picture." “