BEg2 chapter 17 Jodi Della Femina & her shortcuts

[Michael Bailey]

“She hits Exit 70 about midday, and since Marvin’s videotape wasn’t that
attentive to what Jodi Della Femina might call shortcuts, Maxine has to go
intuitive…”

Who is this, some feminist?
Had to look it up.
https://www.amazon.com/Shortcuts-Hamptons-Femina-Daniel-Benedict/dp/0978532422

A guidebook to the Hamptons, modestly claiming to be #1.

Also of interest in developing a picture of eminent New Yorkers, guidebook
author Jodi is the daughter of Jerry Della Femina, advertising mogul: Joe
Isuzu, Meow Mix.

“ Della Femina is known for his larger-than-life personality and colorful
language, and was referred to as a "'Madman' of Madison Avenue". In 1970,
he wrote a book about the advertising industry, humorously titled, From
Those Wonderful Folks Who Gave You Pearl Harbor: Front-Line Dispatches from
the Advertising War. The book became a best-seller… and eventually inspired
the television series “Mad Men.”


About the book
https://archive.curbed.com/2012/2/23/10394098/rich-girl-tries-to-profit-off-utterly-impractical-hamptons-house

“…the younger Della Femina has earned a bit of notoriety on the East End
for writing "Jodi's Shortcuts," which reveals all the back roads necessary
to avoid the weekly clusterf**k on the highway. The people who live along
those back roads are none too happy about the stream of cars that started
showing up outside their doors …”


(About the Hamptons, Southampton and East Hampton are on the way to
Montauk, first you have Southampton, then East Hampton, and a bunch of
associated towns, hamlets and villages including Montauk that are
considered to be part of the Hamptons. I looked it up before and probably
posted it too, but it’s unfamiliar to me so here it is again. All of this
expensive real estate is on the South Fork of Long Island’s bifurcated long
tail.
( how about that North Fork? It’s got a lot of farms and vineyards. )