Lucky Strike Green
Burgess, John
jburgess at usia.gov
Tue Jan 2 04:10:47 CST 1996
Only the vaguest recollections about Lucky Strikes, green or red, as that
story is a bit before my time.
They way I recall it, though, was that the manufacturers combined their
war effort with a bit of marketing. They dedicated their "traditional"
green line to the military (cigarettes were included in every soldier's
daily rations) and came out with a new, red, civilian line.
Even for non-smokers, cigarettes were a useful barter item... swapping
butts for any other commodity was standard practice.
My recollection, too, is that the "green" packs were not actually green,
but white with green design elements (particularly the circle around the
logo "Lucky Strike.") Today (or as recently as I last saw a pack, anyway)
those elements are now red. There may have been a green packet, but I
can't quite remember it.
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