Lucky Strike Green

[White, Rich]

rumor was they went to green because the red circle looked too much like a 
target.
 ----------
.*++From: Burgess, John
.*++To: CO27447; SY19058; mackin
.*++Cc: pynchon-l
.*++Subject: Lucky Strike Green
.*++Date: Tuesday, January 02, 1996 5:29AM
.*++
.*++<<File Attachment: HEADERS.TXT>>
.*++
.*++Only the vaguest recollections about Lucky Strikes, green or red, as 
that
.*++story is a bit before my time.
.*++
.*++They way I recall it, though, was that the manufacturers combined their
.*++war effort with a bit of marketing.  They dedicated their "traditional"
.*++green line to the military (cigarettes were included in every soldier's
.*++daily rations) and came out with a new, red, civilian line.
.*++
.*++Even for non-smokers, cigarettes were a useful barter item... swapping
.*++butts for any other commodity was standard practice.
.*++
.*++My recollection, too, is that the "green" packs were not actually green, 

.*++but white with green design elements (particularly the circle around the 

.*++logo "Lucky Strike.") Today (or as recently as I last saw a pack, 
anyway)
.*++those elements are now red.  There may have been a green packet, but I
.*++can't quite remember it.
.*++
.*++