M&D cover!! (cover spoiler only)
Paul Murphy
paul.murphy at utoronto.ca
Thu May 1 12:35:28 CDT 1997
Joe Varo writes:
>On Wed, 30 Apr 1997, jester wrote:
>
>> Bloody AWESOME!!!! All I can say is BLOODY AWESOME!! This has got to be one
>> of the stangest and coolest covers in a long time.
>> [...]
>
>Take three copies of the book and arrange in the following way, from left
>to right:
>
>Place leftmost copy with the back visible, rightmost copy with the front
>visible, and the middle copy with the spine visible.
This manner of display was suggested by Henry Holt's marketing people, if I
remember right. Two stores in Toronto (the Chapters flagship on Bloor and
The Book Cellar on Yorkville) had copies displayed like this yesterday ...
FWIW, Chapters (the Canadian equivalent of Borders / Barnes&Noble) had
about 50 copies piled up at the front door, but there didn't seem to be a
huge rush on them. Though they were charging full price ($34.95 Canadian)
... look for a 30% discount when it hits the Globe and Mail's bestseller
list ...
Cheers,
Paul
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